Airport Business Management Part II

16h - $695.00 USD
Airport Business Management Part II

This course explores foundational business practices, such as securing air service at the airport, administering the airport’s procurement and contracting process, and supporting disadvantaged business enterprises (DBEs).

The course discusses the importance of stakeholder relationships and the customer experience.

This course will also cover the emerging business issues of sustainability and innovation in airport business management.

This course can be taken as part of the ACI-NA U.S. Airport Professional (USAP) Program for those wishing to develop the leadership and strategic management skills necessary to achieve success in the dynamic U.S. airport industry.

If you have already completed one or more of the courses in the USAP Program and would like to upgrade to the full Program, contact enrolments@olc.aero.

Airport Business Management Part II_Preview

Competencies Obtained

On completion of this course participants will be able to:

  • Describe the importance of internal and external stakeholder relationships in managing airports
  • Define the key drivers of air service development
  • Describe the avenues for airport marketing and communicating with airport stakeholders
  • Describe the key components of the passenger experience
  • Identify the key aspects and requirements of public procurement
  • Identify the components of the federal airport DBE and ACDBE Programs
  • Describe the importance of sustainability in operating airports
  • Understand the impact of innovation on the airport business model

Course Content

This course covers the following topics:

Airport Stakeholder Relationships

  • The importance of internal and external stakeholder relationships in managing airports
  • The key elements of a stakeholder engagement program
  • The interdependency between airlines and airports
  • The contribution of external stakeholders, including government agencies, service providers, and consultants
  • The value of employee engagement

Air Service

  • The airlines’ perspective and drivers of its business model
  • The drivers of airline revenue, including ancillary sources of revenue
  • The importance of competition in air service
  • The deciding factors in attracting new air service
  • The data that will be most convincing in justifying new, or maintaining current, air services
  • The trends impacting air service

Marketing and Communications

  • The benefits of marketing the airport
  • The importance of airport branding
  • The key elements of an airport marketing and communications program
  • The types of, and avenues for, community outreach
  • The role and various facets of media engagement
  • The ways airports communicate with passengers

Customer Experience

  • The business benefits of focusing on the customer
  • Key customer experience management concepts
  • The steps in a customer’s entire ‘end-to-end’ travel journey
  • Which customer experiences are the most important determinants of customer satisfaction
  • The components of a customer experience culture
  • The importance of airport accessibility
  • The benefits of customer loyalty programs
  • The tools used to measure the customer experience and benchmark an airport’s performance against peer airports

Procurement and Contracting

  • The principles of procurement
  • The differences between public and private sector procurement
  • The types of procurements and contracts entered into by airports
  • The importance of business diversity programs
  • The general terms used in airport contracts and agreements
  • The importance of auditing the procurement process and contracts

Disadvantaged Business Enterprise Programs

  • The legislation which created the DBE and ACDBE programs
  • The key components of the DBE and ACDBE programs
  • The unique aspects of the ACDBE program
  • The airport’s role and responsibilities in DBE and ACDBE programs
  • The attributes of successful DBE and ACDBE programs
  • The barriers to DBE and ACDBE participation.

Sustainability

  • The concepts of sustainability and resiliency
  • The steps in creating and managing an airport sustainability program
  • Specific opportunities to integrate sustainability into the airport’s business and operations
  • Common sustainability rating systems and their purposes and characteristics

Innovation and Future Trends

  • The main uses of innovation at airports
  • The key success factors for airport innovation programs
  • The themes necessary to build and sustain a culture of innovation
  • The key innovations predicted to dramatically impact the airport business over the coming years
  • The New Experience Travel Technologies (NEXTT) vision
  • The challenges innovation presents for the airport workforce

Each of the modules in this course include an integrated online assessment.

Candidates must successfully complete each end of module assessment to receive a Certificate of Completion for the course.

Facilitating-Training

Who Should Enrol?

  • Airport industry professionals
  • Professionals new to the industry
  • Any employee of an ACI-NA Airport Member or World Business Partner/Associate Member
Reviews_4

Reviews

“Excellent course – touches on many relevant areas and new areas that will be heavily impacting the airport industry in the near future.” – Bob

“This module contains the most up-to-date, trending, and emerging topics and technologies in the aviation industry. It has been very informative and has planted some seeds to explore some of the topics soon.” – Francisco

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