Certificate in Airport Commercial Management

Learning Objectives

On completion of this course participants will be able to:

• Understand the various airport commercial operations and the important role it plays in the business.
• Describe the main components of a successful commercial strategy.
• Explain the fundamental principles that impact the delivery of a good commercial scheme.
• Provide a comprehensive overview of the key building blocks of an effective, targeted airport commercial offer.
• Put in place a framework to identify a successful, sustainable commercial program.

Who Should Enrol?

• Graduates and job seekers wishing to start a career in airport commercial management.
• All new employees that require commercial management training as part of their induction process.
• Existing employees that would like to enhance their knowledge and skills in airport commercial management.
• Employees wishing to enhance their career opportunities and advance to leadership and management positions.

Course Content

The Certificate in Airport Commercial Management consists of the following five modules:

Airport Commercial Business

• The Role and Importance of Non-Aeronautical Activities.
• Sources of Non-Aeronautical Revenue.
• Commercial Team Structure and Responsibilities.
• The Airport’s Unique Operating Environment.

Commercial Strategy

• Commercial Strategy and Masterplan.
• The Airport Brand.
• Components of a Successful Airport Commercial Strategy.

Commercial Planning

• Commercial Planning Overview.
• The Commercial Planning Process.

The Commercial Offer

• Components of an Airport Commercial Offer.
• Other Factors Impacting Commercial Scheme Performance.

Maximising Commercial Performance

• Selecting Commercial Partners.
• Commercial Contracts and Terms.
• Managing Commercial Performance.

Assessment

Each training module includes an integrated online assessment.  

Candidates must successfully complete all module assessments to receive the Certificate.