Responsible Retailing of Confectionery, Chocolate and Biscuits

Learning Objectives

On completion of this course participants will be able to:

• Explain the rationale and purpose of the Code of Conduct
• Articulate the key guidelines for instore sales and merchandising
• Describe the guiding principles for customer communications and engagement – both in and out of store
• Recognise the actions they should take in their role to act in accordance with the Code

Who Should Enrol?

All those involved in the sale of confectionery, chocolate, and biscuit products in the DF & TR industry, including:

• Retail professionals
• Category vendors
• Marketing partners
• Anyone wishing to develop their career in the DF & TR industry

Course Content

The Responsible Retailing of Confectionery, Chocolate and Biscuits course will cover the following topics:

Rationale and Objective of the Code of Conduct

• Why is there a Code of Conduct, who developed it, and why?
• Which categories does the Code apply to?
• Application of the Code

Guidelines for Sales in Duty Free and Travel Retail

• Staff education and information tools
• Best practice category layout and adjacencies
• Optimal supply chain and stock management

Guiding Principles for Customer Communication and Engagement

• Best practices for customer communications
• Best practices for in store engagement, including:
  • Sampling
  • In-store promotions

Assessment

This course includes an integrated online assessment. Candidates must successfully complete the assessment to receive a Certificate of Completion.

Reviews

– 1,721 reviews

“The course is very informative, straightforward and helpful to all the staff in promoting, handling stocks, merchandising and identifying the difference of DF, TR with domestic market! Looking forward for more trainings same as this.” – Irene

“The course was informative and the principles could be applied immediately.” – Oris.

“I really enjoyed the course. The content is well organized, informative, and focused on practical situations.” – Geraldo.

“The whole content of Code of Conduct for DFTR industry is very clear and absolutely useful. Taking this training made me feel even more confident on doing my job.” – Cherish