In the highly competitive duty-free market, eye-catching in-store displays have become crucial in capturing customer attention and driving sales.
Brands are investing in immersive and elaborate setups to stand out in crowded spaces, creating memorable experiences that resonate with shoppers.
For example, Lotte’s recent Disney-themed pop-up in Myeong-dong and LEGO’s galactic campaign at Melbourne Airport showcase how brands are transforming retail environments with large-scale, interactive installations that capture the imagination of travellers.
Such displays serve more than just aesthetic purposes. They create emotional connections with customers, making brands more memorable and enhancing customer loyalty.
By investing in these visually stunning installations, brands can attract more foot traffic, which is especially valuable in high-traffic environments like airports and shopping hubs.
Elaborate displays make brands stand out in busy retail environments, capturing the attention of passers-by and drawing them in.
Interactive and themed displays create a sense of excitement and adventure, encouraging customers to spend more time exploring the products.
Unique and attractive setups draw customers into the store, boosting the chances of conversion from casual browsers to buyers.
Eye-catching displays often serve as perfect photo spots, prompting visitors to share their experiences on social media, providing brands with organic publicity and extended reach.
However, while displays are critical in grabbing attention, they alone aren’t enough to secure a sale. This is where the role of well-trained sales staff becomes indispensable.
Even the most elaborate display can only bring customers to the product; converting that interest into a purchase often requires the human touch.
Trained sales staff play a pivotal role in engaging customers, answering their questions, and upselling complementary products. By understanding customer needs and showcasing the value of products, sales staff can turn a moment of curiosity sparked by a display into a completed transaction.
Investing in staff training is, therefore, as important as the display itself. Staff who are knowledgeable, approachable, and skilled in the art of selling can significantly enhance the return on investment for in-store displays.